Search or Die

Open letter to the publishers of the world.
Introduction:
I would like to take you, if you are willing to journey with me, on a
‘transcendental’ journey. It may change the way you perceive yourself,
your brand, the Internet, and in the end, hopefully bring enlightenment
and pleasure for you. You may find this journey fundamentally changes your
business philosophies about [...]

Of fairy tales and reality checks

hello
A question in my mind in 2006 was, how do I assist smaller companies in marketing and branding online in the face of the dynamics of the internet? Looking around me I saw problems left and right. It was increasingly difficult (if not impossible) for a smaller company to achieve any level of recognition online, [...]

Biz or Dev? Heads or Tails? Its all the same coin.

I have been seeing the age old argument from all over the place lately.
Tech Start Ups: Business Men or Computer Scientists which are more important?
It seems to me there are many different arguments and I personally believe that you need both sides to hack it in the tech startup world. Two sides of the same [...]

New Technologies

Hey all we are working on some awesome new ad technologies. adUup is adding a series of tools for advertisers and publishers alike.
The recent moves we are making online will add the latest and most effective ad formats anywhere online – Ancillary and Pop-Unders. Our new ad delivery technology Guarantees ad delivery regardless of the [...]