“The perfect search engine,” said Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” How to define ‘want’ in search? It is intent. Simply, Larry is stating that search engines must be capable of predicting intent. How can intent be best anticipated, and discovered through [...]
Entries Tagged as ‘media’
April 30, 2008
Of fairy tales and reality checks
hello
A question in my mind in 2006 was, how do I assist smaller companies in marketing and branding online in the face of the dynamics of the internet? Looking around me I saw problems left and right. It was increasingly difficult (if not impossible) for a smaller company to achieve any level of recognition online, [...]
April 14, 2008
A new Philosophy? Not really…
Here’s a question for you. What is really going on with the online marketing space? How did we get here? Where is it going?
How does a marketer today compete against the growing cost of SEM marketing?
What are the other options available to them today?
Is there anything else out there other than Google and Yahoo?
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