Category Archives: advertising

Search Taxonomies equal Semantic Mecca

“The perfect search engine,” said Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” How to define ‘want’ in search? It is intent. Simply, Larry is stating that search engines must be … Continue reading

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Filed under adUup, advertising, google, media, Patent, search engines, Technology

Of fairy tales and reality checks

hello A question in my mind in 2006 was, how do I assist smaller companies in marketing and branding online in the face of the dynamics of the internet? Looking around me I saw problems left and right. It was … Continue reading

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Filed under adUup, advertising, Dylan Rosario, media, StartUp

A new Philosophy? Not really…

Here’s a question for you. What is really going on with the online marketing space? How did we get here? Where is it going? How does a marketer today compete against the growing cost of SEM marketing? What are the … Continue reading

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Filed under adUup, advertising, Dylan Rosario, media, Technology